So, this week during lecture we had the second half of guest professors who came and spoke to us about what to expect when we get into our sequences. This week, guest professors from the Broadcast, Strategic Communications and the Print and Digital sequence came in and spoke to us. While it was interesting to listen to what the Broadcast and Print and Digital majors have in store for them, obviously since I’m a Strategic Communications major I was more interested in what the Strategic Communications professor had to say.
First off, out of all the specific interest areas that you can have within Strategic Communications: research, account management, media planning, interactive, public relations, copy writing and art direction, I think I most want to do research because I’m most interested in how Strategic Communicators create a desired response from their audience through advertising, public relations and digital and social media.
What really appeals to me about working in research is that I want to understand and learn how I can create something to appeal to a specific audience. (The most famous comparison I can think of is Mad Men’s “A Basket of Kisses”.)
How can I tailor an ad to fit one demographic? How can I tailor an ad to fit more than one demographic? What is the best way to advertise for a certain product, and what’s the best way to advertise for a certain product for that target audience?
These are questions that I want to be able to explore and learn about in my Strategic Communications classes next year (and from what I gathered from Professor Swanson’s presentation, I will.)
While the research side of Strategic Communications is most appealing to me, I also would be interested in doing media planning or interactive because I’m interested in how the digital world and social media has become such a big part of today’s journalism and advertising world.
For example, Twitter is the most common social media site that people associate with the media. (Twitter even has a separate page dedicated to how the media can use Twitter for their advantage and specific field.) I think it’s amazing how powerful Twitter is as a tool to every type of journalist, and I think learning how to further my usage of Twitter through my Strat Comm classes will be very exciting.
Overall, I’m excited to explore the world of Strategic Communications next year and really dive into how to write, design and create catered for a specific audience.